|Steven Frischling's Twitter strategy: pure gold|
New visitors, we introduce you to Steven Frischling aka Fish, the most brilliant social media mind of all time!
Apparently he is not happy with some things on this site that cast serious doubt on his credibility, so he has decided that the most effective strategy is to use social media to drive as many people here as possible.
In fact, last Thursday and Friday he nonstop ranted and raved with more conspiracy theories as to who is behind the site. Team Frischling then created a fake Twitter (@yuckystalkers) to harass these people.
The result? Record traffic for this site.
As requested, here are some screenshots of last week's traffic that we copied over the weekend, representing traffic over the past week and over the past month:
That giant spike you see around the first week of February occurred when the photography industry got a hold of this site.
Clearly, Frischling should use himself as a case study to attract clients. Let's say something unpleasant has come out about an airline, such as one or more employees setting up a blog leaking information that compromises the airline's credibility in the industry. Using Frischling's own actions as a template, here are the first 12 steps the airline should do to undo any damage:
Steven Frischling's Guide to Social Media Damage Control: Adapted for Airlines
- Using the airline's official Twitter channel, spend several days discussing the unflattering blog with all of the airline's followers
- The airline should put up its own blog defending itself and its practices while addressing a small fraction of the issue at hand. Be sure to admit shoddy business practices occurred in the past.
- Tweet that the company has no problem having their own data/security independently verified and this is perfectly ethical.
- When someone asks to independently verify the data/security, the company should then change its mind and say it will not allow this because it would be unethical.
- Speculate wildly on Twitter as to who is behind the blog. Repeatedly refer to the employee as "our airline's stalker." The more times the airline announces it has finally discovered for certain who is behind it all, the more credibility it will reclaim.
- When the airline thinks it has identified two flight attendants as the people who made the site, ignore all other business and have a full meltdown on Twitter for at least 24-36 hours. Discuss the people who are challenging your credibility as much as possible. This step is the most important to the strategy because your airline wants as many people as possible to visit the unflattering blog.
- Tweet your suspects' full names, cities and states they live in. Be sure to Tweet that the police will be there any minute, and that you have people breaking into their Twitter account.
- The airline should set up a Twitter account such as @yuckystalkers (note: this step may require hiring an 8 year old girl to come up with such a good name) to harass the employees and their husbands.
- Be sure to Tweet innocently that one of your airline's fans has set up the Twitter account, because this is very believable and everyone will be fooled.
- When you see that one of the husband's Twitter handle identifies him as a lawyer, don't let this stop your company from openly harassing him.
- Announce on Twitter that your airline has a contract for a lawyer, and is trying to establish how to raise donations to pay for legal expenses. Do not worry that this will expose your airline's serious financial problems and cast further doubt on its credibility.
- When you find out there's no evidence against these employees, start over. Announce you've caught a new suspect, Tweet a residential address in a third state and announce that the "mastermind" behind all of this lives there.
Nothing short of brilliant. This method should be employed not just by airlines, but by anyone facing a PR crisis. Governments, oil companies, disgraced politicians, celebrity criminals - all should hire Steven Frischling, the finest social media consultant out there today, to restore their credibility.
Wouldn't you hire him?